Clean Pays, part 2

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Posted by David Ridgway on 08/07/2019

QuikTrip LogoYou’re in business to make money. You’re in business to get and keep customers. Therefore, you need to understand that having a clean workplace can help your workplace increase revenue (or decrease expenses). Last time I talked about this was about the costs of getting it wrong. Today, I want to talk about the benefit getting it right:

Customers are attracted to places that are really neat and clean. They look for reasons to go back to these places.

I still remember the first time that I visited a QuikTrip gas station. We were headed to St. Louis about 10 years ago on vacation with my extended family. On the way, my brother demanded that we pull over at a QuikTrip in Tulsa. This was not a polite request. It was a demand. When I complained about pulling over unnecessarily, he told me to just shut up and that I’d understand after we went inside (don't you just love older siblings?).

But when I walked in the QuikTrip store I did understand. I saw a neat, clean and very well-organized convenience store. It was the nicest convenience store that I’d ever seen in my life. I was impressed. The store was spacious. The floors were clean. The drink machines were clean. The place was dust free and clutter free. There aren’t any QTs in the Oklahoma City area, but often when I travel and see one, I’ll pull over.

I’m not alone.

I recently Googled “QuikTrip” and I found this review on InsiderPages.com for one in Woodstock, Georgia:

I am a regular customer of QuikTrip and every time i step through the doors I am blown away by the customer service and the cleanliness of the store. I would not go to another company for my gasoline for all the money in the world.

My only complaint about QuikTrip is that it's packed, but with good reason! People are “blown away” by the cleanliness and can’t wait to come back. They're a successful company. They did over $9 billion in revenue in 2017, and they have over 800 stores.

Customers like clean places. They go back to clean places.

Is your business clean? Do customers visit your building and leave with a desire to return?

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